
Those 7 AM alarm rings and sack lunch-prepping days are on the horizon. Ah, yes, back-to-school season has snuck up on us once again. And although you might be dreading hitting the crowded malls, consider shopping for a cause instead of tossing things into your cart. During this back-to-school season, JCPenney is doing something big to help close the academic achievement gap—with your help.
The issue: Many children across the U.S. go to school without basic needs like socks and underwear. When kids don’t have these items, they often feel insecure, embarrassed, and end up missing school altogether. This back-to-school season, Pair Up JCPenney and the Y, to ensure all kids have what they need to succeed.